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  • Media Room Europe
Shaping a Sustainable World Together

Novelis’ ambition is to be the world’s leading provider of low-carbon, sustainable aluminium solutions that advance our business, industry and society toward the benefits of a circular economy.


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Agreement signed to boost the circularity of beverage cans

April 18, 2024 | Novelis is proud to be part of the European Aluminium Packaging Group’s efforts, along with three other European can sheet manufacturers, to work on developing a new market standard with the ultimate goal of having an aluminum beverage can made from up to 100% recycled content.

Learn more here. 

Novelis and thyssenkrupp Materials Services Partner to Drive Circularity

Jul 11, 2023 | Novelis and thyssenkrupp Materials Services are developing a digital hub called Automotive Circularity Platform (ACP), an open platform that will enable access to larger quantities of high-quality recycling materials.

Learn more here. 

Novelis to Trial Use of Hydrogen in Recycling Furnaces

Jun 28, 2023 | Novelis has been awarded £4.6 million by the Department for Energy Security & Net Zero to establish hydrogen burning trials at its Latchford plant in the UK.

Learn more here. 

Novelis builds first onsite solar park in Italy

Jun 22, 2023 | Novelis received the final approval by local authorities to start the construction of its first onsite solar park at its Pieve plant in Italy. The solar park will reduce carbon emissions by 1,450 tons annually, allowing to switch a large portion from carbon-intensive energy sources to renewable ones.

Learn more here. 

Novelis supports Car2Car recycling project

Apr 20, 2023 | In the Car2Car research project under the leadership of the BMW Group, new technologies are developed for the optimized recycling of end-of-life vehicles. Novelis is contributing to the project by bringing its expertise in the recycling of aluminium.

Learn more here.

Net Zero Lab Drives Decarbonization of Plant in Switzerland

Mar 15, 2023 | Novelis  and its partners at the research and development laboratory Net Zero Lab Valais, successfully completed the first year of operations, launching key energy projects aimed at enabling scope 1 and 2 carbon neutral production at Novelis´Sierre plant.  

Learn more here. 

Audi cars in scrap yard
Novelis participates in MaterialLoop project of Audi

Mar 8, 2023 | Novelis recently participated in the MaterialLoop project of Audi, a pilot project aimed at exploring end-of-life recycling of vehicles. The joint project, which involved 15 partners from the automotive value chain, sought to build knowledge on how to implement a circular economy for vehicles.

Learn more here. 

Novelis and VELUX partner to reduce carbon footprint of roof windows

Nov 11, 2022 | Novelis and the VELUX Group have entered into a partnership agreement focused on collaboration for increased product sustainability and carbon reduction.

Learn more here. 

Novelis and Smart Press Shop Create Closed-Loop-Recycling System

Oct 6, 2022 | Novelis started operations of a closed- loop-recycling partnership with Smart Press Shop (SPS), a joint venture between Porsche AG and Schuler Group based in Halle (Saale)Germany. Novelis supplies aluminium flat rolled products from its Nachterstedt, Germany, plant to SPS.

Learn more here. 

Novelis develops new laminated aluminium surfaces for beverage can ends

Sep 9, 2022 | Novelis’ new laminated aluminiumsurfaces for beverage can ends will be showcased September 27 to 29 at ALUMINIUM 2022 in Düsseldorf.

Learn more here. 

Recycling is the best option to deliver low carbon, energy efficient aluminium to the market

May 18, 2022 | Emilio Braghi, Executive Vice President, Novelis and President, Novelis Europe, gave a keynote presentation at 27th World Aluminium Conference. In a phase of energy transition, the pace at which Europe must decarbonize is accelerating.

Learn more here. 

Novelis’ AL:sust™ brand is a growing family of highly advanced, highly sustainable products

May 4, 2022 | With AL:sust™, Novelis is taking sustainability to the next level by helping customers decarbonize their products through the use of aluminium alloys made from high amounts of recycled content.

Learn more here. 


Novelis invests more than $30 million to supply growing market for coffee capsules made of recycled aluminium
Apr 21, 2022 | Novelis announced it is investing more than $30 million to build a new continuous annealing line at its Plettenberg-Ohle, Germany, facility. The additional line will double the plant’s capacity for aluminium used in the production of coffee capsules.
Learn more here. 
Net Zero Lab Valais – Novelis Sierre to develop carbon-neutral solutions for aluminium manufacturing
Feb 14, 2022 | Novelis launched a research and development laboratory to advance carbon neutral solutions for aluminium manufacturing, together with local energy distributor OIKEN and HES-SO Valais-Wallis in collaboration with EPFL from the Swiss innovation and research hub Energypolis Campus.
Learn more here. 
Novelis achieves europe-wide ASI certification and drives responsible aluminium supply in the European market

Oct 14, 2021 | Achieving both Performance Standard and Chain of Custody certifications for all European plants makes Novelis the largest, fully certified, flat-rolled aluminium manufacturer in Europe

Learn more here. 

2022 – A year for the circular economy

Dec 22, 2021 | Emilio Braghi, Executive Vice President Novelis & President Novelis Europe, participated in a high-level webinar discussion. The panel reflected that today only 12% of Europe is circular – so radical acceleration and scaling of circularity is needed.

Learn more here. 

Building the zero-carbon car: how circular material can help the automotive industry reach their climate targets

Dec 6, 2021 | Industry 4.0 is rapidly becoming a reality throughout the sector, and the decarbonization megatrend is accelerated by digitization, new technologies, and the rise of e-mobility.

Learn more here. 

The life of a can – back on the shelf in about 60 days

Sep 8, 2021 | Have a look at the can’s journey from consumption and recycling to refilling in about 60 days. The aluminium beverage can is the most frequently recycled beverage packaging in the world, averaging 69% globally, rising to 76% in Europe.

Learn more here. 

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Novelis Europe Media Contact
Novelis Inc. Media Contact

Julie Groover

+1 404 316 7525

About Novelis

Novelis Inc. is driven by its purpose of shaping a sustainable world together. We are a global leader in the production of innovative aluminium products and solutions and the world’s largest recycler of aluminium. Our ambition is to be the leading provider of low-carbon, sustainable aluminium solutions and to achieve a fully circular economy by partnering with our suppliers, as well as our customers in the aerospace, automotive, beverage can and specialties industries throughout North America, Europe, Asia and South America. Novelis had net sales of $18.5 billion in fiscal year 2023. Novelis is a subsidiary of Hindalco Industries Limited, an industry leader in aluminium and copper, and the metals flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai. For more information, visit