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December 22, 2021
Videopreview-A circular economy for circular materials

2022 - A year for the circular economy. Summary video: A circular economy for circular materials

Earlier in the year Emilio Braghi, Executive Vice President Novelis & President Novelis Europe participated in a high-level webinar discussion alongside European Member of Parliament Bas Eickhout, Marius Vaščega from the European Commission and Martijn Lopes Cardozo from Circle Economy.  The panel reflected that today only 12% of Europe is circular – so radical acceleration and scaling of circularity is needed. The EU’s upcoming Sustainable Products Initiative is one such opportunity to make circularity the norm and to transition to a climate-neutral, resource-efficient circular economy. True climate neutrality means not just zero emissions but also full circularity.

In particular, the webinar discussed policies that can help us achieve these goals, such as:

  1. Ambitious demand-side measures for secondary raw materials.
  2. Incentivise recycled content in products.
  3. Optimise the collection, quality and segregation of raw materials at the end-of-life stage.

As a sustainable frontrunner, Novelis is committed to becoming a fully circular business in a fully circular economy.

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