Learn essential insights about Novelis’ business, sustainability commitments, and global operations in our corporate fact sheet
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Introduced half a century ago, single-use plastic bottles quickly gained popularity as a lightweight, cost-effective, and durable packaging solution, especially for beverages. Consumers and manufacturers alike appreciated plastic’s resilience and affordability. Yet the long-term environmental consequences—chiefly, the persistence of single-use items for centuries—were largely overlooked at the time.
In recent years, mounting negative publicity and consumer backlash have targeted disposable plastics, particularly bottles. Images of overflowing landfills and damaged ecosystems have shifted public opinion and prompted action from environmental groups worldwide.
With growing awareness of microplastics and their health hazards, plastic is increasingly seen as unsuitable for single-use packaging. Both consumers and manufacturers are now seeking alternatives that embody recyclability, sustainability, and circularity—qualities Novelis has long championed.
While the plastics and beverage industries strive to improve recycling technologies and waste management, aluminium’s infinite recyclability and established infrastructure position it as the model for sustainable packaging across all beverage and consumable categories.
Novelis partners with customers to sustainably meet the growing demand for beverage cans and bottles, providing resources and capacity to support their needs.
We invest in recycling education and collection programmes to reduce landfill waste and stimulate economic growth by creating thousands of jobs.
The advantages of aluminium are evident, and Novelis is dedicated to helping customers leverage these benefits to address the plastic crisis and build a more sustainable future together.