Our Vision: To Make the World Lighter, Brighter and Better

Our vision and company values reflect our capabilities and aspirations, and the unique properties of the products that we make. Our future lies in continually reinforcing the value proposition we offer to our customers and the commitments we've made to our coworkers, the environment and the communities in which we operate. By creating high-value products through innovation, we make the world lighter, brighter and better.

We work with our customers to incorporate aluminum as the lighter, infinitely recyclable material of choice, shaping the future of design in transportation, packaging, electronics and architectural markets around the globe.

Experience in Action

How does that actually work, in real-world applications? Take the automotive market as an example: The future of automobiles is linked to the ability to increase fuel economy, reduce emissions and improve safety. By reducing vehicle weight through intelligent use of aluminum, we deliver on all of those goals. That's better for people, and it's better for the environment.

From aluminum building structures and architectural facades to aluminum bottles, from beverage cans to flatscreen TVs, Novelis is leading the way in creating products that showcase the light, bright and beautiful appearance of our metal.

But most importantly, Novelis is setting the world's standard for innovation in aluminum products and aluminum recycling. We are opening up new applications for existing and new customers, and we are doing so by leveraging our technologically sophisticated assets and our unique combination of talent and expertise.

Our Core Company Values:

The following values, aligned with those of the Aditya Birla Group, guide our behavior in support of our strategy. As individuals and as a company, we live these values every day.

Integrity

By always striving to act in a manner that is fair and honest, we adhere to the highest standards of integrity and professionalism in everything we do.

Commitment

With integrity as our foundation, we are committed to doing whatever it takes to deliver value to all stakeholders by taking responsibility for our own actions and the collective actions of the Novelis team.

Passion

We bring a definitive passion to our relentless pursuit of shared goals and objectives, an energetic sense of engagement that is evident in our great enthusiasm for cooperative performance.

Seamlessness

We endeavor to think and work seamlessly by leveraging the value of our shared beliefs and best practices across functional, business and geographic boundaries.

Speed

By responding to the needs of our customers and partners with focused urgency, we continuously seek to accelerate performance and shorten delivery timelines for optimum speed and efficiency.