Novelis Inc., a leading sustainable aluminum solutions provider and the world leader in aluminum rolling and recycling, today issued its sustainability report for the 2024 fiscal year (April 1, 2023, to March 31, 2024). The report features the company’s progress toward its sustainability goals, which include key environmental metrics, employee safety, diversity and inclusion, and community engagement.

As the world’s largest recycler of aluminum and a leader in producing flat-rolled aluminum products, Novelis is honored to be featured in an upcoming segment of the Viewpoint Project. This special feature showcases our efforts to reduce CO₂ emissions, increase recycled content, and advance the circular economy, all while delivering high-quality, sustainable aluminum solutions to our customers. 

Novelis Inc., a leading sustainable aluminum solutions provider and the world leader in aluminum rolling and recycling, today announced its new sustainability initiative to advance aluminum as the material of choice for circular solutions. With Novelis 3×30 the company aims to set ambitious, carbon-related sustainability goals and identify priorities to accelerate the company’s decarbonization and circularity efforts.

As the automotive industry increasingly shifts toward electric vehicles (EVs), the challenge of recapturing aluminum from end-of-life vehicles has become more critical. With aluminum’s lightweight, sustainable properties, the industry is searching for ways to efficiently recycle high-value alloys without downgrading their quality. Traditional methods often lead to downcycling, mixing various alloys together, and reducing their overall value.

In a new blog, Daniel Kern discusses industry-wide solutions, including innovative scrap sortation and segregation technologies that enable the recovery of specific alloys. These advancements, combined with new uni-alloy designs and collaboration across the supply chain, offer promising pathways to improve recycling processes and create a more sustainable future for automotive aluminum.

Read the full blog for insights on the industry’s path forward.

By Suzanne Lindsay-Walker, Vice President of Sustainability at Novelis

At Novelis, our commitment to sustainability extends beyond our operations and into the communities where our employees live and work. By partnering with key organizations and engaging in impactful sustainability-related initiatives, we aim to promote recycling, reduce waste, and foster economic growth. Across the globe, Novelis is making a difference, and here are some recent examples of our efforts. 

Supporting Recycling Education and Collection

For over 20 years, Novelis has been an active member of the European Aluminium Packaging Group, supporting recycling initiatives in more than 25 countries. Our collaboration with customers aims to achieve 100% recycling of beverage cans across Europe by 2030. This ambitious goal underscores our dedication to a circular economy and sustainable practices.

Our involvement with the Every Can Counts® program for over a decade has been instrumental in promoting on-the-go recycling at sports events, beaches, and festivals. By partnering with can makers and aluminum suppliers, we have developed a global program that encourages recycling in public spaces.

In the United States, we collaborate with The Recycling Partnership, an NGO committed to advancing a circular economy by building a better recycling system, to tackle challenges in the recycling industry. Together, we develop new initiatives to improve recycling rates among consumers and promote sustainable habits.

We also partner with Habitat for Humanity, a nonprofit organization that helps families build and improve places to call home, to integrate recycling into their U.S.-based affiliates. This program not only incorporates recycling in their offices and build sites, but also generates funding for their home-building initiatives, aligning with our commitment to community development and environmental sustainability.

In Brazil, Novelis directly recovers approximately 60% of all beverage cans consumed in the country through a network of company-owned and third-party recycling centers, significantly contributing to the country’s aluminum can recycling success. 

Our Recycling League in Brazil brings together all providers in the aluminum supply chain to promote aluminum recycling. We have also increased our engagement with recycling cooperatives to ensure the holistic well-being and professional development of workers participating in aluminum recycling. These efforts are crucial in fostering a sustainable and inclusive recycling ecosystem.

Our Can Crush campaign in Seoul, South Korea, is a testament to our commitment to inspiring better recycling habits among individuals. By raising awareness and encouraging responsible recycling behaviors, we aim to make a significant impact on local communities and the environment.

At Novelis, our community engagement efforts are a vital part of our Purpose of shaping a sustainable world together. By developing innovative collection solutions and fostering strong partnerships, we are making meaningful strides toward a more sustainable and circular future. We are proud of our progress and remain dedicated to expanding our impact globally.

For more information on our sustainability initiatives and how you can get involved, please visit our website

Novelis is proud to partner with Mercedes Benz Stadium in the “Recycle for Good” program. This initiative turns recycled aluminum cans into funds to build Habitat for Humanity homes for families in need. Recently, Keisha, a mother of three from southwest Atlanta, moved into her dream home thanks to this unique partnership. Since the program’s inception, five homes have been built in Atlanta. Learn more about this heartwarming story and how you can contribute here: Atlanta woman’s dream home became a reality one can at a time (fox5atlanta.com) 

In a recent commentary published in Recycling Today on June 22nd, Greg Schlicht, Senior Vice President of Global Beverage Packaging at Novelis, discusses the immense benefits of increasing aluminum can recycling rates in the United States. 

Novelis is at the forefront of this initiative, investing in and expanding our recycling ecosystem. We are also advocating for supportive legislation to increase recycling rates and promote a circular economy for aluminum.

Learn more about our efforts and how you can contribute to a sustainable future by reading the full commentary: Realizing the Benefits of Boosting Aluminum Can Recycling in the U.S. – Greg Schlicht, Novelis

We are excited to announce that Novelis has been shortlisted for the prestigious World Sustainability Awards 2024 for our entry “Novelis Partners with OEMs for Closed-Loop Recycling” in the Sustainable Technology Provider Award category. This recognition celebrates our commitment to sustainability and innovation in the aluminum industry.

Overview of the Entry:

Novelis, the global leader in aluminum recycling and a key supplier to the automotive industry, has established groundbreaking, closed-loop-recycling partnerships with several major automakers. These partnerships allow us to reclaim and recycle aluminum scrap generated during OEMs’ manufacturing processes, turning it back into high-quality aluminum sheets for new vehicle production.

The Challenge:

The automotive market presents unique challenges in recycling. Traditionally, automakers sold their aluminum scrap to recyclers, leading to inefficiencies and unnecessary costs. This process often downgraded the high-value aluminum scrap, preventing it from being reused in new automotive parts.

Our Approach:

Recognizing these inefficiencies, Novelis develops innovative closed-loop recycling systems in collaboration with automakers. These systems ensure the highest value use of aluminum scrap, maintaining the integrity of high-value aluminum sheets and reducing carbon emissions.

Outcome:

As the world’s largest recycler of aluminum, Novelis leverages the infinite recyclability of aluminum to deliver sustainable solutions. Recycling aluminum uses only 5% of the energy required to produce primary aluminum, reducing carbon emissions by up to 95%. Our closed-loop-recycling partnerships help automakers reduce their environmental impact, meet regulatory requirements, and appeal to eco-conscious consumers.

About Novelis:

Novelis is the leading producer of flat-rolled aluminum products and the world’s largest recycler of aluminum. We partner with customers in the automotive, beverage packaging, aerospace and specialties industries to deliver sustainable solutions across North America, Europe, Asia, and South America. Headquartered in Atlanta, Georgia, Novelis operates 31 facilities in nine countries and employs approximately 13,190 people. Novelis is a subsidiary of Hindalco Industries Limited, the metals flagship company of the Aditya Birla Group.

Our Commitment to Sustainability:

At Novelis, sustainability is at the core of everything we do. We work closely with our customers to leverage aluminum’s unique properties, delivering solutions that meet their needs and create a more circular economy. Our expertise in closed-loop recycling and our ability to partner with industry leaders enable us to drive sustainability forward.

We are honored to be shortlisted for the World Sustainability Awards 2024 and look forward to continuing our journey toward a more sustainable future.

Read more about our sustainability efforts here.